Top 10 UK SEO & Online Marketing Companies – Winter 2018
1) Style Rank – 2018 Best SEO Company In The UK
“Our reviewers found Style Rank have the best websites from a UK SEO agency we’ve ever encountered.”
Web Design | Keyword Research | Monthly Packages | Social Media Marketing | On-Page Optimisation
2) Screaming Frog – 2018 RUNNER UP BEST SEO COMPANY IN THE UK
“Overall, Screaming Frog tick a lot of boxes when it comes to excellence in SEO services.”
Social Media Marketing | Pay-Per-Click Advertising | Content Marketing | Digital PR | Technical SEO Audit
3) Geeky SEO
“Geeky pride themselves on helping clients to grow their online market share, improve conversion rates and increase revenue.”
Social Media Services | Business Analysis | Content Creation | On-Page Optimisation | Digital Marketing
4) Chameleon Web Services
“Chameleon offer a caring, cost-effective, client-focused approach to SEO”
Google AdWords | Social Media Support | Competitor Analysis | Keyword Research | Media Services
5) SEO Professor
“The Professors have a solid skillset and a reputation for taking on the most challenging SEO projects.”
Link Building Campaigns | Online Reputation | Content Creation | On-Page Optimisation | Pay-Per-click Advertising
6) Superb Digital
“They have an outstanding reputation and over 16 years’ experience in the industry”
Link Building Campaigns | Content Marketing | Pay-Per-Click Advertising | Social Media Marketing | Digital PR Services
7) Jellyfish UK
“They have teams of experts whose goal is to help businesses achieve sustainable, long term growth.”
Digital Advertising | Website Optimisation | Content Marketing | Traffic Analytics | Google Penalties Hub
“They’re enthusiastic about what they do and have a reputation for being easy to work with.”
Digital Analytics | Pay-Per-Click Marketing | Social Media Marketing | Content Creation | Video Creation Services
9) Soap Media
“Their award-winning services have helped big brands boost their business and earned them an impressive reputation”
Competitor Research | Social Media Marketing | Keyword Research | Content Creation | Pay-Per-Click Advertising
10) Go Up
““Go Up is one of the leading SEO and digital marketing agencies in the capital.”
Link Building | Social Media Marketing | Pay-Per-click Advertising | Website Optimisation | Google Penalty Services
Understanding Search Engine Optimisation
What is SEO?
SEO stands for “Search Engine Optimisation”. If you’re still none-the-wiser, let me explain a little more. Search Engine Optimisation is basically a way of making sure that your website shows up in search results for your target market.
Search engines like Google and Bing ‘rank’ websites. This means that the higher your rank, the higher your position in the search results. A high rank shows visitors that your website is high quality.
Why is SEO important?
For any business wanting to increase their web-presence, SEO is crucial. You see, a good SEO strategy on a website means better Google rankings. Better Google ranking means more traffic to your website. More traffic means more customers buying your products or services.
Google is constantly changing the way it ranks websites. This makes it hard to keep on top of the best SEO strategies for your business. SEO techniques from ten years ago can seriously harm your ranking. That’s why it’s a good idea to employ an SEO expert to handle your site optimisation!
There are a lot of different methods involved in SEO. Click on the tabs below to discover some of the more technical details.
What Is Keyword Research?
It’s no exaggeration that keyword research is the one of the most valuable aspects of SEO marketing. Keyword research means finding the keywords that are going to drive traffic to your website. When researching keywords, it’s vital to understand the keyword demand in your market. This is important for getting to grips with keyword targeting in SEO.
Keyword research enables you to drive the right kind of traffic to your website. It’s no good having your website optimised for the keyword ‘dogs’ if your website is about cats, for example. While that’s an extreme example of getting it wrong, the principle is clear. You need to know who your customers are and what they’re going to be searching for. That way, you can be sure that your keyword optimisation will result in visitors looking for your product or service.
The better your keyword research, the more likely you are to rank for the keywords that are most important to your business.
How Does My Website’s Content Affect SEO?
Search engines crawl your website to determine the relevance of your site for the keywords users are searching for. The content creation aspect of SEO allows you to make sure that the relevant parts of your site are optimised in the right way.
It’s not just in the text of your site that you need to consider your use of keywords. Google will search the headers and meta-tags of your website, too. It’s important, therefore, to make sure your keywords are visible in your headers as well as in your text. Most people concentrate on getting their keywords in the text but forget about the power of headings. Putting keywords in headings and subheadings, and making sure your headings are using h1, h2, and h3 formatting helps with your site’s rank.
Be careful, however, not to fall into ‘keyword stuffing’. It’s tempting to try to ‘stuff’ your text and headings with your target keywords. This can lead to very odd sounding text, which is off-putting to your visitors. Not only that, but this practice will actually do more harm than good. Rather than keyword stuffing your site, use keywords strategically. Using a professional SEO service can help you get your content keywords right.
What Do I Need To Do To Ensure My Web Pages Are Optimised To Be Understood By Search Engines?
On page optimisation refers to the way that websites use SEO techniques on every page. These techniques make it easier for Google’s search bots to crawl your site and recognise the right keywords. When thinking about SEO best practice, there are certain places you need to use your target keywords.
Your title is probably the most obvious. Your target keyword should be as close to the beginning of the title of your page as possible. It’s also important to make sure that the keyword you’re targeting appears in the first paragraph of your text. The closer to the beginning the better.
Within the text of your page, aim to include different variations of your keyword around 2-3 times, or more if you’ve got a lot of text. Don’t go overboard. Your text needs to sound natural and not ‘optimised’ – Google will rank you, but it’s your customers that you’re writing for.
One place people often forget about keywords is in images. Put your keyword into the ‘alt-attribute’ of at least one image on your page. You should also make sure that your URL contains your keyword(s).
What’s The Value Of A Link Building Campaign?
When it comes to site ranking, Google likes sites that have ‘backlinks. Backlinks are links from other sites to yours. Sites with more backlinks are considered more authoritative and rank higher.
That doesn’t mean that you should rush off and start looking for any old site to link to you. Over the years, Google bots have become smarter, and they’re trained to recognise trustworthy and ‘spammy’ links.
Link building is a bit of an art, really. It’s not simple, but it is vital. There are various factors that go into link building. Creativity and a budget both come into it, most of the time. You might get lucky and be approached by trustworthy sites that want to link to your content. More often than not, however, link building takes work, and time.
The best link building approach is manual outreach. This might involve contacting bloggers, submitting content to online directories, or paying for listings (on trustworthy sites). You can use comments on blogs, guest books and forums to generate backlinks. Google bots, however, don’t rank these kinds of backlinks very highly, though, so don’t overuse them.
How Can My Online Directory Listing Play A Part?s
There’s a huge benefit to having listings for your business in online directory sites. When your site can be found in online directories such as Yelp, Yell, Scoot (and many more), your business has more authority. The quality of the directory, however, is also important – some are seen as ‘spammy’ and can harm your ranking.
When Google’s bots see your business and website listed on an online directory, it recognises the backlinks. Not only that, but your business is considered genuine, and this can help improve your ranking. However, with online directories, make sure your business name, address, phone number and website are accurate. Any mistakes can have a negative impact.
Should I Analyse The Traffic I Receive To My Site?
Anyone can use Google Analytics or another analytics program to see where their website traffic is coming from. However, understanding and analysing the data can be a minefield of confusion. Professional SEO experts are best placed to analyse website traffic and make improvements to the site’s SEO. They will look at what is working in the SEO strategy, and what isn’t, and create a new, more effective strategy. They will consider things like search engine referrals, market share, strategic value, search terms, conversion rates, the pages getting the most visits, and much more. Patterns in the analytics can reveal important aspects of SEO that are doing well or being missed.
A website’s ranking is affected by the traffic it receives. The more traffic, the better the ranking, so it’s important to get professional SEO advice. Without it, you could find yourself drowning in data that you don’t really understand!
What Is White Hat SEO?
White hat SEO is good SEO practices that Google recommend. It’s a way of improving your site rank but not breaking Google’s terms of service. Quite simply, white hat SEO means having good content, proper use of keywords in meta-tags, and having a good site structure. These practices will prevent your site being penalised by Google!
Google like white hat SEO practices, and your site will rank better with these methods. If you’re unsure about how to use SEO in the right way, a professional SEO consultant can make sure that your site stays within white hat boundaries.
What Is Black Hat SEO?
Black hat SEO is an unethical means of driving traffic to your website. Google disapprove of these practices, because they go against the terms of service. Black hat SEO can ultimately result in your website being banned from Google.
Black hat SEO practices include:
- Keyword stuffing
- Automated content
- Buying links
- Article spinning
- Pages or domains with identical content
- Phishing and malware
It can be tempting to use black hat SEO for an instant traffic boost, but it’s not worth the risk. Being blacklisted or banned from Google or Bing can be absolutely
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