By now you will probably already know that SEO is extremely important to your business. The techniques used to gain that coveted top spot change frequently.
Check Out These 7 Techniques We Expect To Grow This Year
1) Voice Search
Optimising your site for voice search has many user benefits.
It allows for quick and easy search.
It’s also an extremely handy tool for visually impaired users. Up until recently blind internet users would have had to listen to audio of a full page to find the information they were looking for.
Google recognises the usefulness of this tool. It’s likely to become a ranking factor this year.
2) Long Form Content
Long form content is what it says. Longer articles, typically between 1,000 and 20,000 words.
It’s likely an SEO technique that will grow this year. It’s often believed that long form content offers a more creative and engaging narrative.
Google recognises the need for larger bodies of information, that are still easy to digest.
3) AMP Integration
Accelerated Mobile Pages, is a feature which is making websites and ads consistently fast for all.
Integrating this into your site is likely to become a ranking factor sometime soon.
A faster and smoother running site is a much more appealing site to users.
4) Optimising For Googles Quick Answers Box
Google’s quick answer box appears above the first organic result within a search.
Optimising your site for this box will lead to more exposure. More clicks will definitely improve your SEO ranking within Google. We think this may come to have a larger significance on your rankings this year.
5) Online Tools For Ranking And Link Building
Building relationships and sharing information is what the internet is all about.
Online tools will show you relevant links as well as who is linking to your competitors.
By building relevant and informative links from your site to others you’re showing Google you know what you’re doing! Increasing your ranking status.
6) Geo Targeting
GEO Targeting is a process whereby you would send specific adverts or articles to a user dependent on their geographical location. This shows your site sends thoroughly relevant information out.
We believe this will become a bigger ranking factor this year.
Chatbots offer your visitors real time conversation, help and advice. With ever new year of the internet, users are becoming more inpatient.
It’s now expected that they should receive an instant reply to a query. Chatbots are designed to do this 24/7
Google recognises how much this improves the user experience and ranks you appropriately.
Long Story, Short…
These are just some of the techniques we believe will grow to significantly affect your SEO this year. SEO is an ever-evolving concept. In order to stay on top, you need to be able to consistently adapt.
Use these techniques as a guide to adapt for 2018!
Let us know in the comments box below what else you think will affect SEO this year!
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