Let’s Do Some Debunking
SEO continues to be a bit of a mystery to everyone but Google and it’s hard to keep track of the do’s and don’ts. It’s important to keep as up to date as possible to avoid doing anything that might hurt your SEO. However, we’ve discovered some myths that keep popping up and we’re here to debunk them.
1) Seo Gets You Quick Results
Like fine wine and cheeses, SEO takes time. Or, to use another timeworn cliché, Rome wasn’t built in a day. SEO is a process that is continuous and open ended.
2) Get Your Site To Page 1 Of The SERPs And Your SEO Work Is Done
Tied to point number one, it’s ok to celebrate if you get to Page 1, but it doesn’t mean you get to stop working on your SEO. Keep evolving and stay ahead of your competition to keep that search engine ranking position high.
3) The Older Your Domain, The Better
Actually, this carries less weight than you think. It’s more important to have great, unique content, lots of it, and quality external back-links to your content.
4) Keyword Research Doesn’t Matter
Ok – slavishly bombarding your content with relevant keywords, shoving them in regardless of how clunky those sentences get… eesh. But that doesn’t mean that you get to ignore keyword research – just make sure you’re looking for high quality keywords that will resonate with your audience and spend more time creating great content they will want to read.
5) Guest Posting Is Dead
Whoever said that is just plain wrong. It’s a win-win for everyone. Your blog gets a blast of fresh air from a new voice, you get to develop new and helpful contacts, and your guest blogger gets to share their knowledge in a new environment. What’s not to love?
6) The Best Links Are From .Edu And .Gov Sites
Another old chestnut. No need to try and collect backlinks from .edu and .gov sites. Newsflash – these sites don’t have preferential treatment from Google. Yes, the only way to get one of these domains is to provide a paper trail that proves it’s a bona fide institution, and of course that engenders trust and value. But backlinks from any trusted, reputable source is a good thing for SEO.
7) A Dedicated IP Helps Boost Your Google Rank
Let’s hear it, straight from the horse’s mouth – Google. According to Matt Cutts, Google does not make any distinctions between dedicated IPs and shared IPs. Can we please put this one to bed now? He’s been telling people this since 2003.
8) Linking Out Helps You Rank
Much like the job-hunting saying ‘it’s not what you know, it’s who you know’, the key element here is that you have quality backlinks. Link out too, build some community ties, strengthen relationships, but be authentic while doing so.
9) You Can Only Do SEO When You Finish Building Your Site
A procrastinator certainly started this rumour. It’s much better to start from the ground up – plan out your SEO as you plan your new website. And then when you go live, your website is already in the perfect position to be crawled by Google.
10) Great Content Is Enough To Get High Rankings
Sadly, no. While excellent content is a joy to read and should be the aim of any blog, you can’t forget about the rest of your SEO considerations, like appropriate keywords and good quality links.
11) Any Inbound Link Is Good For SEO
I’m going to use that word quality again. It’s much more important to have content that people want to link to, and build your quality inbound links naturally and over time.
12) You Need To Update Your Content Constantly To Rank
It’s not so much about quantity as it is about quality. End of discussion.
13) Your Site Doesn’t Need A Blog
Simply not true. Having a blog on your site is like unleashing a creative dragon. You can post about your industry’s news, use your hard-won expertise to teach others, and in the process your readers will come to recognise you as an expert in your field. And, of course each blog post is another chance to be found in searches and linked to.
14) Internal Linking Has No Bearing On SEO
Think of it this way. You have a reader on your site. Of course you already have a menu and a site map, but internal links can help keep readers on your website longer, by giving them another opportunity to click around. That keeps them on your site longer, and Google will notice.
15) Your Site Doesn’t Have To Be Mobile-Friendly
Tell Grandpa to go have a nap and stop blathering on about the good old days. You want your website to be accessible to people using their smartphones and so does Google. Full stop. What is this, 1999?
16) SEO Is Dead
Long live SEO. Far from dead, it’s more important than ever. Take a deep breath. Create great content, and give it a fighting chance to be seen with equally great SEO.
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