SEO, or to give it it’s full title – Search Engine Optimisation – is no different to many other things to do with the web design world. The whole industry has changed unrecognisably over time. This is principally due to the algoritms used behind the scenes of search engines becoming more intelligent. Not only do they get rid of horrible spammy websites that hold rubbish content, but it has helped improve the search engine users experience too.
A large problem with SEO is that it can be both overwhelming and confusing for beginners. But the easiest and the best way to view SEO is to approach it as one would game.
Visualise your google ranking as a level. Each time you win, you boost up to the ne
vel (or in this case, ranking!). The rules are simple, follow them in the correct way and you simply can’t go wrong. So, to help you understand just that little bit more, here are a few tips to explain the main do’s and don’ts of SEO.
Do’s And Don’ts Of Web Design
1) Invest In Your Site
To take your business to the next level in this digital age and make it stand out, it’s crucial to invest. Do this to create both a professional and secure site. You may need to invest in professionals who specialise in these areas to achieve this.
2) Keep It Simple
People are moving away from large bodies of text. Your content needs to be information rich but also easily scanned for your impatient visitors. Easy ways to achieve this are bullet points, lists and increasingly, infographics.
3) Make It Easy For Visitors To Contact You Via Your Site
It may seem obvious, but many sites have an over complicated contact form that is unappealing to site visitors. Offer several platforms in which they can contact you such as email, social media and a phone number.
4) Keep Navigation Simple
Use a hierarchy system to make it clear to visitors how to find important pages and content. Make use of clear headers and sub headers within these to offer a straightforward and transparent service.
5) Think Carefully About Your Typography
Selecting the font which works best aesthetically with your site is important. However, it’s much more important to consider which are easy to read across multiple platforms. If your site is responsive, then the fonts which appear appealing on a desktop may not on a smaller device. Play around and see what works. Consider easy to read colours against your backdrop – don’t give your visitors any reason to struggle.
6) Aim For At Least 1000 Words On Each Page
Google will reward your SEO rankings for substantial informative content. Be sure to include keywords that are very relevant to your site to ensure you’re searchable and popping up in the right places.
7) A High Ranking On Google Provides Increased Traffic
Once you are up there, you need to make sure it is clear what you would like people to do. Having lots of traffic to your page is awesome, but without an end goal, this traffic won’t convert. Ensure your call to action is very clear and that people will have access to click from your article to other places on your website. What would you like people to do once they have reached your page? Buy your services? Book an appointment? Make it clear guys!!
8) Ensure Written Text Is Tailored To Your Audience
If you write about Lego and you focus on kids, your text must be easy to read. But If your audience consists of scientists with a Ph.D., it would be much more acceptable to make the text considerably more complicated. Not only that, remember to adapt a tone of voice to your article, especially in a way that will appeal to your audience.
1) Don’t Publish Excessive Irrelevant Content
It may seem like an easy way to keep up your daily posts but too much irrelevant content is a turn off for your visitors. Users visit your site for a specific service, keep your links and media relevant too to keep them interested.
2) Don’t Underestimate The Importance Of Simple Navigation
Simple navigation can increase enquires and conversion rate. A difficult navigation system can put off users who are looking for a quick fix. Make your content easy for visitors to access and view.
3) Don’t Bury Or Over Complicate Contact Forms
If you choose to use a contact form make it clear, simple and easy to find. Do this by placing one at the bottom of each page and make your “Contact Us” page a clear option in your navigation system.
4) Don’t Make It Hard For Visitors To Find What They Are Looking For
The internet is over-diluted, and competition is fierce. So don’t give visitors you’ve worked hard to attract a reason to leave. By simplifying your site, you can significantly reduce your bounce rate (Bounce rate is the percentage of visitors who visit your site and bounce straight off without clicking on anything). Google takes a website’s bounce rate into account when determining rankings – low bounce rates indicate quality content.
5) Don’t Use Too Many Colours
Overuse of different colours can make your site appear over crowded and confuse visitors. Visually, too many colours can appear unappealing and overwhelm your audience. Keep them to a minimum and make sure they tie in well with your theme – consistency is key.
Your font colours should also be very easy to read against your backdrop. This is easily achieved through the use of contrasting colours.
6) Don’t Include Excessive Text & Images
Web pages that include vast amounts of text and images often appear confusing, fussy and overwhelming to visitors. It is the antithesis of the simple, clear, easy to read format you should target. A busy, crowded page can turn off potential prospects and increase your bounce rate.
The key is quality, not quantity – and the presentation of your content is vital. People lead busy lives and visitors simply won’t spend time hunting through paragraph after paragraph of waffle to find that quality.
Study how your pages are presented to visitors. Then question each word and image – especially on your landing pages – asking does it add value.
7) Don’t Underestimate The Power Of A Strong SEO Strategy
Investing time researching which keywords to target is the core principle of any SEO strategy. Ideally your targets should be current or trending keywords and phrases.
A word of warning however. Always ensure they are relevant to your content to have any chance of success – and make them relevant to your service.
There’s no point working hard to rank for a completely different topic. This will likely just increase your bounce rate and become annoying for visitors.
8) Don’t Forget To Test Your Site On Different Devices
Responsive web design is great, indeed it’s essential. But if your logo, font or colouring doesn’t suit a particular design the whole project is pointless. Users expect optimal viewing from any device, be it desktop, tablet or a smartphone.
9) Don’t Miss Out On Fresh Content
A social media following is a handy platform to share your business blog and increase brand awareness. Blogging increases your traffic and gives your site a friendlier and more personable feel.
Long Story, Short…
This is a pretty extensive list of does and don’ts, but don’t feel overwhelmed or disheartened. Your site will be ever adapting as techniques and best practices change. Take it one step at a time, a full over haul of your site may become overwhelming!
I just want to say, if you are going to take anything away from this post today, I want it to be this. Don’t forget that all the techniques that used to be available no longer work, and employing them will see your website severely punished in search results. You want your business to be as genuine and as honest as the services you provide!
It is pretty obvious that SEO is crucial for your business and the higher the ranking your website has, the more traffic your website will receive. By putting the do’s in place will no doubt help your website out, but avoiding the don’ts is just as important too 😊.
Let us know what you think in the comments section below! Do you agree with our list or think there’s something missing?
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