Blogging – 15 Reasons It Will Boost Your Business

Posted on 8 March, 2018 by Rachel in

blog post header yellow background with text written saying the state of blogging industry 2017

Blogging has been around since around 1994! In recent years blogging has become ever more popular and can cover a wide a range of topics. There are many reasons why blogging would be beneficial to you. It helps increase your website traffic which in turn helps to keep your SEO game high! It’s also a good way to increase your brand awareness.

Check Out Our Guide Below For The Blogging Know-How

1) History and Blogging Market

Way back in 1994, a whole 24 years ago at the time of writing, Justin Hall published what would become the worlds first blog. It consisted of a rather open and candid personal coming of age story. The author is an active journalist who still updates his same blog to this day.

It would take another 3 years for John Barger, another early blogger, to coin the famous phrase ‘Weblog.’ He used this term to describe his process of “logging the web as he surfed.”

Until this point bloggers were creating and publishing their own sites, but in 1998 the blogging platform ‘Open Diary’ launched offering users an easy alternative. Open Diary finally shut it’s metaphorical doors after almost 16 years in 2014.

In 1999 the term ‘Weblog’ was fine tuned into the word we all know and use today, ‘BLOG’ by Peter Merholz who is now the head of design for ‘Snagajob’. That year only 23 blogs were available online!

The new millennium brought a new trend and in the year 2000 Adrian Miles posted the worlds first video blog and coined the term ‘Vlog’ His video showed changing text on a still image background.

By 2001 we had fully stepped into the 21st century with 2 mainstream blog sites: Mashable and TechCrunch. The rest as they say, Is history….

2) Blogging Platforms Market Share

We now have over a hundred platforms which allow us to blog or microblog easily and bring together collections of blogs into categories that are easily accessible to the millions. To be exact we have 115. However, with over 350 million blogs on the internet as of 2017, we found that there’s no equality when it comes to the market share each platform holds. In fact, we found that the majority of this staggering number is held by just 2 platforms!

  • At number 1 WordPress takes an unbeatable 96% of the market share
  • At number 2 Blogger takes a significantly smaller 3.8%

This leaves a mere 0.2% to be divided among all other platforms!

3) Demographics

It’s a difficult takes to say precisely how many bloggers are currently active, but over the years many companies have been interested in getting an idea of the demographics of bloggers for both advertising and audience purposes.

Here’s what they found:

AGE:

  • The largest age group for bloggers is 21-35 years with 53.3% belonging to this group
  • The second largest group are the under 20’s with 20.2%
  • The 36 – 50 year age group hosts 19.4% of the blogging community
  • And predictably the over 50’s is the smallest group with only 7.1%

Gender:

The split between gender groups within the blogging community is fairly even with the slight majority leaning towards female.

  • Female: 50.9%
  • Male: 49.1%
  • Country

Where in the world do all these bloggers come from? Well studies have shown that just under half of these blogs come from just 5 countries! A pretty astronomical amount considering the 350 million blogs out there right now.

  1. The majority of these, 29.22%, are found within the United States which amounts to 30 Million American Bloggers!
  2. The second largest contributors are the UK with a significantly smaller 6.75%.
  3. In third place is Japan with 4.88%.
  4. In fourth place is Brazil with 4.19%.
  5. And finally, Canada with 3.93%

This means the other 51.03% of bloggers is shared unequally amongst the other 190 countries in the world!

4) People Love Blogging

Blogging is an enjoyable experience for most who cover a wide variety of topics. There are lifestyle blogs, travel blogs and everyday life blogs. Some use their blogs as a journal and some choose anonymity but one thing we do know is that people love blogging!

  1. There are currently over 1.5 Billion blogs online today. A huge 77 million new posts are added on the WordPress platform alone each month!
  2. 50% of the largest US companies by gross income have launched some form of corporate blog. Large companies benefit from increased traffic just like any other company.
  3. Blogging platforms like the ones we discussed previously host 6.7 million bloggers
  4. Social media sites such as Facebook and Twitter can also be used as a platform for blogging. These sites host 12 million bloggers!

 5) People Love Reading Blogs

Following on from the last point, people love reading blogs as much, if not more, than writing them. Why wouldn’t they? With such a huge variety of literature to choose from there’s a blog for everybody and an audience for every blog.

  1. 77% of internet users say they read blogs; this equates to over 37 billion readers!
  2. Over in Finland, 59% of students read blogs, this is around 755,200 students!
  3. 55% of readers only read a post for 15 seconds or less. Remember to be concise!
  4. 23% of all internet time is spent on blogs and social networks. That’s a lot of hours to fill!

6) Why You should Blog?

I briefly mentioned at the beginning of this article some of the benefits of blogging. Here, we will look more closely at why blogging is beneficial to you or your company.

SEO

Content creation has been ranked as the single most important SEO technique and companies who blog receive up to 97% more links to their website.

Brand Awareness

Blogging abut both industry related and non industry topics brings about a reader who may not have otherwise come across your site or searched your specifics in a search engine. Wedo this ourselves with our ‘Just For Fun’ blogs. This exposure also gives the company a more recognisable brand.

Shares

94% of people who share blog posts do so as they think it may be helpful to others. This is good news for you as it can create a domino effect of sharing, and maximum exposure of you brand.

More Visitors

Companies who do blog have reported and average increase of 55% more visitors generated by their blog posts. This also adds to your SEO strategy!

More Sales

92% of companies who blog multiple times a day have reported a customer from their blog. More blogs = More customers!

7) How To Write A Perfect Blog

We’ve discussed the history, demographics and statistics surrounding blogging but how do we actually go about it? Blogging needs to be appealing in both content and design to your target audience. Here we’re identified some features that may help you.

Titles

You title is what will first gab your reader. It should tell them what your post is about and give them a reason to want to read it.

  1. The ideal title is 60 characters.
  2. Titles consisting of 6-13 words have the highest and most consistent traffic.
  3. Short Titles of 8 – 12 words are most shared on Twitter.
  4. Titles of 12 – 14 words are most liked on Facebook.
  5. Subtitles should never be written with H1 tags.

Images

As with your header Images should grab the reader’s attention and give them an idea of what the post is about at a glance.

  1. Blog posts with images get 94% more views.
  2. Users spend 10% more time looking at your images than your text so make it relevant.
  3. Images on Facebook constitute 93% of the most engaging posts.
  4. 47% of readers want a 2 second load time so beware before adding unnecessary or heavy images.
  5. 1 image per 350 words is ideal.

Introduction

After your title and image, the next tool you have to keep you reader engaged is your introduction. This should also include a more detailed overview of the idea of your post.

  1. This should be a quick and concise paragraph.
  2. The ideal introduction consists of around 150 characters.

Length

The length of your post is most likely connected to the topic of your post. Whatever length your post is, keep it relevant and concise.

  1. The ideal length is 2100 words and takes 7 minutes to read.
  2. Most of the top 10 google results are posts between 2,032 and 2,416 words.
  3. Posts under 1,500 words receive 68.1% more retweets and 22.6% more Facebook likes.
  4. Give your readers the opportunity to easily share your posts. More shares = More exposure!

8) The Best Days to Post

As with many features of writing a blog consistency is key when posting blogs too. Whether it’s a particular time of day or a particular day of the week, by being consistent you’re allowing your readers to anticipate the next post and encouraging them to return to your site.

Monday

Perhaps it’s down to being the dullest day of the 9-5 working week and bored or tired office workers are looking for a form of procrastination. Monday see’s the highest blog post traffic levels.

Saturday

Perhaps people just have more time to be interactive and sociable on a weekend. Saturday see’s the most blog post comments.

9) The Best Time of Day to Post

When considering what time to post, take in to account your geographical demographics and international time differences. Aim at posting at a convenient time for your largest audience or target audience. Here are some statistics to bear in mind:

  1. 77% of users read blogs in the morning.
  2. 58% of men read in the evening/night.
  3. The average blog gets most traffic around 11am eastern time.
  4. The best time for page views is Monday between 8am and 11am.
  5. The best time for increased engagement is Saturday between 8am and 11am.

10) Bloggers Behaviour.

If you are new to blogging it may be useful to know the average behaviours for blogging. This may give you an idea of how many hours you should be setting aside for writing and posting and how often:

  1. The average blog takes 3 hours 16 minutes to write and the average length in 1054 words. Professional bloggers have on average 4 active blogs.
  2. 47.6% of bloggers edit their own work.
  3. 33% of bloggers who spend over 6 hours on their post report “strong results.”
  4. A surprisingly small 31.7% of bloggers check their analytics regularly. And only 15% use videos.
  5. 77.7% of bloggers use images while 51% use more than one.
  6. 23.3% of bloggers publish weekly only 20% publish 2 – 6 per week.

11) How Blog Posts Are Shared.

Social Media

‘Sharing’ is the single most effective way to further your audience and exposure. The easiest way to allow this is to re-publish the post on social media if you’re using another blogging platform. This allows the reader the easiest and most convenient method of sharing.

  1. 68% of social media marketers use blogs in their strategy.
  2. 32% of social media marketers republish their posts on Facebook.
  3. 25% of social media marketers republish their posts on LinkedIn.

12) Blogging and Businesses

Why do companies leverage blogging?

I’ll first start by explaining that Business to Business marketers are much more likely to use blogging in their strategies than Business to Customer marketers. Within the business to business world the competition is extremely high, companies are often looking to create leverage to get themselves ahead. In this context I would describe leverage as a strategic advantage. Tthis advantage could work in a number of ways one of which is giving their product the perception of better quality over a competitor. It is crucial to create and use leverage when blogging by offering the highest quality content, display and advertising.

  1. 82% of B2B companies are blogging.
  2. 45% of marketers say blogging is their number one strategic tool.
  3. B2B’s are advised to consistently publish 1 new blog per week on the same day.
  4. Small businesses allocate 42% of their marketing budget to content marketing.
  5. 47% of 5-star hotels in India use blog marketing as a tool.

13) Blogging Increases ROI

Most people when starting their corporate or business blog will have their investment at the forefront of their mind or more specifically the return thereof. It will be one of the most important factors of your business, without which you cannot pay staff wages, venue bills or any aspect of manufacturing. Blogging has been shown to be an effective tool to increase your ROI.

  1. Small businesses that blog report 126% more lead growth than businesses that don’t blog.
  2. B2B marketers who blog report 67% more leads than those who don’t.
  3. Marketers who prioritise blogging are 13 times more likely to report positive ROI.

14) Ecommerce and Blogging

You’re most likely familiar with the concept of Ecommerce. This is the process of completing a transaction fully on the internet; Or in other words, online shopping. It’s highly likely that your business offers some form of online transaction process. Blogging once again has shown increased sales in this area too.

  1. Most online shoppers spend 50% of their time shopping by researching products.
  2. 61% of US consumers have made a purchase based on a blog. 60% feel more confident after reading their custom content.
  3. 47% of consumers view 4-5 pieces of content before interacting with a rep.
  4. 51% of blog readers shop online.

15) Fun Facts

Blogging brings profit.

  1. 14% of bloggers earn a salary through blogging.
  2. 73% of bloggers in Italy earn a salary through their blogging.
  3. The Huffpost blog earns $14 million dollars per month!

Interesting to know

  1. English is the most popular language to blog in, Spanish is the second most popular.
  2. California has more bloggers than the entire of Canada.
  3. In 2017, over 1 million users engaged with blogs through smartphones each day!

Famous People Who Blog

The list of famous people who use blogging as a marketing tool or a way to increase their influence and fan base is endless. For some, blogging is the only reason they’re famous or may have been the springboard which propelled them to fame. Some of the most effective and influential users are:

  1. Kim Kardashian
  2. Richard Branson
  3. Lady Gaga
  4. Beyoncé

an infograph detailing statistics and the benefits of blogging

Did This Help?

We hope we’ve cleared a few things up for you there. Blogging is the biggest marketing tool of the 21st century and we predict that’s only going to increase. Using the points we’ve listed here as a guide is a great starting point for you. If you’ve employed any of these techniques yourself we’d love to hear from you, post a link to your blog in the comments section below and we can check it out!

Happy Blogging.

Who Are Web Design Review?

Here at Web Design Review we review web design companies from across the UK, saving businesses the time and effort researching. We take great pride in what we do and encourage feedback. We also enjoy publish blogs every day on topics ranging from web design trends and marketing tips to fun posts to make you laugh. Like our Facebook page or follow us on Twitter to keep up to date with our latest content, and be sure to check back on Friday when we publish our latest ‘Just for Fun’ post.

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